Welcome to the

Platinum PR Awards

Enter By: May 20, 2016

Countdown to Deadline

PR News’ Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. The coveted awards set the industry benchmark for excellence across all areas of PR. All agencies, corporations, nonprofits/associations, vendors and government organizations worldwide are eligible to enter. Winners and honorable mentions for the Platinum PR Awards will be celebrated at an awards gala in October in New York City.

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Platinum PR Categories

There are more than 40 categories spanning every type of live event and experiential campaign. Please make sure you only enter events in appropriate categories. You may enter a campaign in as many categories as you’d like.

Select a Category

Anniversary

Includes programs or events that take place for a day, week or a year long anniversary (not including planning or preparation), or activities (commemorations, observances, celebrations, etc.).

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Annual Report

We’ll award the annual report that demonstrates the best and most efficient communication of a company’s financial results and overall positioning. Design, crafting of messages from the CEO and effective presentation of company messages will be included in judging criteria. Please include five copies of the report as well as pertinent information from our standard campaign entry form.

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Blog

Recognizing an outstanding, influential business-related weblog or online journal written by a representative of the organization with the goal of espousing the brand or a certain message and written with flair and personality.

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Branding

Recognizing a highly effective campaign in which a corporate brand is enthusiastically received by its target audiences, where the essence of the product or purpose of the company is effectively conveyed via the brand campaign. This category also recognizes a company’s efforts to effectively re-invent a brand, applying the same principles of an outstanding PR campaign in which the brand becomes highly recognized and well received.

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Community Relations

Community relations campaigns are those that target the communities in which your organization works. A broad range of campaigns fit into this category: anything from persuading a community to accept a new recycling system to promoting a holiday drive that benefits those members of the community who are in need.

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Crisis Management

Communications surrounding any crisis, from product recalls to executive malfeasance to terrorist attacks are eligible in this category.

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Employee Relations

This category recognizes outstanding communications to your most important stakeholders. Any PR campaign actively targeting the workforce is eligible.

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Event Marketing

Event Marketing entries should include PR conducted at an industry event (a marketing communications effort conducted at an industry trade show, for example) or through an event or series of events conceived and implemented by your organization (for instance, a multi-city tour promoting a product or awareness of an issue).

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External Publication (print or online)

Any publication produced for stakeholders outside your organization is eligible for entry in this category. Please include the publication, a synopsis and pertinent information from our standard campaign entry form.

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Facebook Campaign

Communications campaigns either developed specifically for Facebook, or campaigns that include a strong Facebook component will be considered. Entrants should demonstrate objectives, execution and results that are specific to Facebook.

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Financial/Investor Relations

This category recognizes campaigns conducted to support your organization’s financial messages, whether targeted to investors or other audiences.

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Global PR Campaign

Global PR campaigns are those that are international in scope and require special efforts to manage the target audiences’ broad geographic and cultural diversity.

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Green PR

This category recognizes a communications strategy with your organization’s “Go Green” efforts as its focus. Along with your entry form, provide an explanation of your company’s green practices as well as a synopsis of the campaign or ongoing communications initiatives.

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Influencer Communications

Recognizes success at identifying influencers for a particular campaign or ongoing initiative, and mobilizing them to connect positively with a brand or organization.

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Internal Publication (print or online)

Entrants in this category should be publications targeted at your internal employee stakeholders. Hard copy and electronic publications are eligible; please include hard copies of the publication with your entry. Also include pertinent information from our standard campaign entry form.

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Large PR Firm of the Year

Saluting outstanding PR agency that has demonstrated client growth, retention and financial success in the past year. Judges will also look at the creativity of the programs and campaigns and the employee and agency/client culture. Open to U.S.- and Canada-based firms with annual PR income of at least $60 million.
*Provide the following for all Firm of the Year Entries: Overview of the firm, including practice areas, # employees and hiring/retaining strategy; List of major accounts and top campaigns executed between January 1, 2015 and May 11, 2016; Notable achievements between January 1, 2015 and May 11, 2016; Marketable distinction from other firms your size; Account wins & losses between January 1, 2015 and May 11, 2016; 2 client testimonials; Industry partnerships, pro bono work and other community relations initiatives.

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Marketing Communications

Campaigns in this category combine public relations and communications with traditional marketing tactics for either b-to-b or b-to-c promotions.

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Media Event

Media events are those events, from press conferences to media tours, which are built around in-person interaction between your company and the press. Entries should exhibit creativity in planning and implementing the event, drawing the media to it and engaging them at the event.

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Media Relations

This category recognizes an overall campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are representative of a complete campaign using a variety of tactics to reach the press.

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Midsize PR Firm of the Year

Recognizing a mid-size firm with annual PR billings of $10 million between $60 million. Nominees will be judged on client growth and retention, innovation and agency/client culture. Open to any firm based in the U.S. or Canada.
*Provide the following for all Firm of the Year Entries: Overview of the firm, including practice areas, # employees and hiring/retaining strategy; List of major accounts and top campaigns executed between January 1, 2015 and May 11, 2016; Notable achievements between January 1, 2015 and May 11, 2016; Marketable distinction from other firms your size; Account wins & losses between January 1, 2015 and May 11, 2016; 2 client testimonials; Industry partnerships, pro bono work and other community relations initiatives.

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Multicultural Campaign

This category includes campaigns designed to recognize and serve the distinct needs of multicultural audiences. Campaigns targeted at specific racial or ethnic groups, gay and lesbian audiences, or any group whose needs differentiate it from a mainstream consumer target, are eligible in this category.

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On a Shoestring Campaign

Recognizing outstanding examples of achieving success with limited funds/budget, whether it’s for a single campaign or ongoing PR/public affairs. While “shoestring” is subjective, the winners in this category are those who have done more with less, and have been creative with the limited PR dollars they have.

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Online Communications

Entries in this category should focus on the Online PR communications efforts surrounding a product, service or event in the communications arena.

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Online Press Room/Media Center

Demonstrates ease of use for members of the media and bloggers; frequent updates; integration of social media channels and organization’s own blogs; easily visible contact links for media to request interviews and more information.

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Podcast and/or Videocast

Entries in this category should focus on the PR efforts surrounding a podcast and/or videocast, whether in the consumer or business-to-business arena.

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Press Release

We’re looking for the most creative campaign or product driven press release. Will be judged on measurement results and ROI.

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Pro Bono Campaign

Recognizing an organization with a successful charitable giving program(s) in which the communications of these efforts has improved the image and standing of the organization in the markets it serves.

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Product Launch

Entries in this category should focus on the PR efforts surrounding the launch of a new product or service, whether in the consumer or business-to-business arena.

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New Category
Professional of the Year

Nominate the leaders in your organization, whether they are in the PR or Marketing departments or in the C-Suite. All levels and job titles are eligible for this program. Must emphasize initiatives and successes from the past 12 months.

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PSA

Television, online and radio PSAs created by any organization are eligible in this category.

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Public Affairs

This category encompasses a wide range of campaigns influencing or educating the public about social, economic, governmental and other issues.

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Re-Branding/Re-positioning

This category recognizes a company’s efforts to effectively re-invent a brand, applying the same principles of an outstanding in which the brand becomes highly recognized and well received by its target audiences.

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Research & Measurement

This category recognizes the most creative and effective use of metrics, whether front-end research to develop the best-targeted campaign, or back-end monitoring of outcomes resulting from your PR outputs. We look for creative applications of measurement and effective results stemming from the use of your research.

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Satellite Media Tours

Recognizing one or a series of live broadcasts aired by TV stations based on content, production value, messaging and ROI. Submit edited DVD along with the two-page synopsis.

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SEM/ SEO Initiatives or Campaign

A campaign where SEM or SEO was used as a form of Internet marketing to promote a campaign by increasing visibility in the search engine result pages. This category will be broken into two sub-categories – Organic and paid search and will be judged on branding and ROI results.

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Small PR Firm of the Year

This award is open to any U.S. or Canadian-based PR agency with annual income below $10 million. As with other agency categories, nominees will be judged on their innovations, client growth and retention, and culture.
*Provide the following for all Firm of the Year Entries: Overview of the firm, including practice areas, # employees and hiring/retaining strategy; List of major accounts and top campaigns executed between January 1, 2015 and May 11, 2016; Notable achievements between January 1, 2015 and May 11, 2016; Marketable distinction from other firms your size; Account wins & losses between January 1, 2015 and May 11, 2016; 2 client testimonials; Industry partnerships, pro bono work and other community relations initiatives.

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Social Media Campaign

These are campaigns that connect people and allow them to be integrated into a product or company. Social media campaigns can include: Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, email, instant messaging, music-sharing, group creation and voice over IP.

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Speeches

Recognizing a presentation/speech by a PR professional or written by a PR professional for a client or an executive at his/her organization, given during any type of internal or external event/conference. Will be judged on quality of content and whether the speech met the stated objectives. Submit the text of speech and one-page synopsis.

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New Category
Team of the Year

Share with us what makes your team great! List all team members who should be recognized and provide 5 examples of outstanding initiatives that moved the needle for your brand or organization in the past year.

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Trade Show/Event PR

Innovative use of multiple channels to raise awareness of trade show or event; tactics should be clearly linked to results (attendance, revenue, etc.).

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Twitter Campaign

Communications campaigns either developed specifically for Twitter, or campaigns that include a strong Twitter component will be considered. Entrants should demonstrate objectives, execution and results that are specific to Twitter.

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Video Program

Best use of a video or moving image campaign to get your message across. We’ll consider the customization and depth of an effort and ROI.

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Web Site Marketing

Recognizing a campaign conducted primarily via a Web site, landing page or microsite, to promote a particular service, product, message or initiative.

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Word of Mouth/Viral Campaign

We’ll honor viral marketing campaigns that touch a nerve and create major buzz among your customers.

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WOW! Award

For the most innovative, out of the box PR campaign or paradigm-shifting communications idea.

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How To Enter

Eligibility Rules

  • The Platinum PR Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including: corporations, PR firms, public affairs and IR agencies, publicity firms, associations, government and NGO teams, and sole practitioners. Vendors are also eligible to compete on behalf of client.
  • To be eligible, the campaign or PR initiative must have taken place (either in part or in full) between January 1, 2015, and May 20, 2016. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.
  • Entrants may submit as many campaigns as they wish into the 2016 Platinum PR Awards. Campaigns may be entered in multiple categories, as long as it is within category guidelines.
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Judging Criteria

Entries are judged by a blue chip panel of corporate, agency and academic executives as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning, implementation and outcomes. The most important criterion is proven success in aligning your strategic objectives with your end goals.

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Entry Deadlines & Fees

Entry Deadline: May 20, 2016

All entries must be submitted or postmarked by Friday, May 20, 2016. 

Entries submitted or postmarked between Thursday, May 5 and Friday, May 20, 2016, please add a $275 late fee per entry.

Finalists will be notified in Summer 2016 and honored in October at an awards gala in New York City.

Entry Fees:

The price of each primary entry is $450. If you submit the same entry into multiple categories, your discounted rate is $275 per category (you save $175!).

All entries are non-returnable and non-refundable. Payment in full must accompany your entry.

There are two ways to enter. You can enter online or enter by mail.

Enter Online: You will be taken through a step-by-step registration process, and then the nomination process. International organizations are also open to enter. You may upload a word document or PDF that includes your full synopsis or entry, but please be sure to only upload it once. In the text boxes, please write “See synopsis attached.”
*If you enter online, you do not need to send any materials via mail. You’ll upload your supporting materials, etc. to your online entry form(s).

Enter By Mail: Follow the instructions on the Entry form and mail with your entry. *For all mailed entries, please provide three (3) copies of all materials including your synopsis.

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Compiling Your Entry

The following information must be included:

  • Category entered
  • Title of entry (as it would appear on your award)
  • Team members (for a campaign or for Team of the Year entry)
  • Key contact for entry
  • Organization submitting entry
  • Organization type (agency, nonprofit, corporation, government organization, etc.)

There are no binder specifications when compiling your entry.

Campaign Entries:

Within your synopsis, please describe your campaign or PR initiative using the following sub-headings:

  • Budget (All budget information is strictly confidential and will not be published w/o expressed permission.)
  • Objectives
  • Strategy
  • Tactics
  • Execution
  • Evaluation of Success/Results/ROI

We recommend that you keep the synopsis to around two pages.

Firm of the Year Entries:

  • Overview of the firm, including practice areas, # employees and hiring/retaining strategy
  • List of major accounts and top campaigns executed in 2015-2016
  • Notable achievements in the past year
  • Marketable distinction from other firms your size
  • Account wins & losses Between January 1, 2015 and May 11, 2016
  • Two client testimonials
  • Industry partnerships, pro bono work and other community relations initiatives

Professional of the Year Entries:

  • Nominee headshot and contact information
  • Two-page synopsis explaining how this person has raised the bar on creativity, strategy and execution for his or her organization in the past year

Team of the Year Entries:

  • Nominee headshot and contact information
  • Five examples of team initiatives and notable achievements from the past year (both within the organization and externally)

Supporting materials should show evidence of the success of your work. It can be any of the following: sales figures, brand media coverage, clippings, photos, urls/web sites, research documents, and testimonials.

Where to Ship Your Entry:

You can mail your entries using the following form.

Access Intelligence, LLC
Mary-Lou French
PR News Platinum PR Awards
2911 Corporate Boulevard, 4th Floor
Rockville, MD 20850

Please indicate on the left-hand corner of the envelope the categories you are entering. PR News will not return any entries or supporting materials. If paying by check, please make the check out to PR News/Access Intelligence.

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FAQs & Past Winners

  1. 1. How are the entries judged?Entries are judged by a blue chip panel of corporate, agency and academic executives as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning, implementation and outcomes. The most important criterion is proven success in aligning your strategic objectives with your end goals.
  2. 2. Can I see past winners of the Platinum PR Awards?
  3. 3. When will I be notified about the status of my entry?You will be contacted by PR News staff regarding your entry only if you are named a finalist in the award program. Finalists will be notified in Summer 2016.
  4. 4. When will the winners be announced?The winners for the Platinum PR Awards will be announced at an awards gala in October in New York City.
  5. 5. Can I enter my campaign in more than one category?Yes. Please include separate written entries for each category. Also, there is no limit to number of campaigns you can enter. If you’ve entered a campaign into another PR News program and it’s applicable to a category in the Platinum PR Awards, you are able to use that same program.
  6. 6. How do I increase my chances of winning an award? Emphasize the goals of your campaign as well as your campaign’s achievements in your introduction. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign or ongoing initiative.
  7. 7. Must we include our campaign budget?It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.
  8. 8. What is your Federal tax ID number?52–2270063
  9. W-9 Form
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Contact Us

If you have any questions about submitting or paying for your entry, please contact:

Mary-Lou French, Awards Coordinator

mfrench@accessintel.com
301.354.1851

Rachel Scharmann, Assistant Marketing Manager

rscharmann@accessintel.com
301.354.1713

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About PR News

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. To view more information, visit: http://www.prnewsonline.com.

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